MMA Paper Trail: Cold Reality

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Statistics & Data

UFC 152 “Jones vs. Belfort”
Sept. 22 (Pay-Per-View) | Air Canada Centre, Toronto
Marquee Fight(s): Jon Jones vs. Vitor Belfort, Michael Bisping vs. Brian Stann, Joseph Benavidez vs. Demetrious Johnson

• 16,800: Attendance
• $1,900,000: Gate
• 450,000-460,000: Estimated pay-per-view buys
• 954,000: Average household viewers for prelims on FX
• $65,000: Value of post-fight bonus awards, which went to Jones for “Submission of the Night,” Cub Swanson for “Knockout of the Night” and T.J. Grant and Evan Dunham for “Fight of the Night.”

Notes: The live gate represents a substantial drop from the UFC’s one other event in the Air Canada Centre, UFC 140, which drew $3.9 million. Buys were down from Jones’ fight with Rashad Evans (700,000) but in same range as fight against Lyoto Machida. Rating for FX preliminary fights -- 0.7 -- was second lowest since FX began broadcasting prelim specials in January. UFC Canada head Tom Wright announced the UFC will next hold events in Toronto in September 2013 and September 2014.

Bellator 74
Sept. 28 (MTV2) | Caesars Atlantic City, Atlantic City, N.J.
Marquee Fight(s): Lyman Good vs. Jim Wallhead

• 190,000: Average viewers

Notes: Season 7 opener and final season on MTV2, with move to Spike TV coming in January. Ratings were up slightly from Season 6 debut of 170,000 and above that season’s 155,000 average. Also up from 180,000 average from summer season events.

UFC on Fuel TV 5 “Struve vs. Miocic”
Sept. 29 | Capital FM Arena, Nottingham, England
Marquee Fight(s): Stefan Struve vs. Stipe Miocic, Dan Hardy vs. Amir Sadollah

• 7,241: Attendance
• $970,000: Gate
• 110,000: Average viewers for live Fuel TV broadcast
• 140,000: Average viewers for nighttime replay
• $40,000: Value of post-fight bonuses, which went to Struve and Miocic for “Fight of the Night,” Brad Pickett for “Knockout of the Night” and Matt Wiman for “Submission of the Night.”

Notes: Lowest-rated live UFC fight card on Fuel TV to date. Last event, headlined by Chris Weidman vs. Mark Munoz on a Wednesday, did 211,000. Previous low was 173,000 viewers.